15 Best Ways to Make Money on Twitch 2025

Can You Make Money on Twitch? This is what we’ll explore in this article—continue reading.

Twitch offers various ways to earn money both from the platform itself and the internet in general. (Note that these methods are not tied to specific years, such as 2025, except in rare cases.) Twitch is one of the most popular social platforms specializing primarily in live video streaming, including gaming streams and more, owned by the well-known Amazon company.

Thanks to its popularity, Twitch attracts a large number of visitors and streamers who are eager to watch their favorite players or hosts or to share their hobbies and passions with others (viewers). This makes Twitch one of the platforms where you can generate income, either directly or indirectly. So, what are the top ways to make money on Twitch?

How to make money on Twitch?

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1. Sponsorship

Sponsorships, also known as brand sponsorships, are among the key methods for account holders with a decent or large number of followers. This applies not only to Twitch but also to other social media platforms.

Since you have a following of engaged fans or viewers who interact with or watch your content, companies will find value in having you promote their brand to reach as many people as possible. In return, you’ll receive financial compensation for such sponsorships.

You can promote brands you choose or have agreements with, endorsing their products—such as gaming devices, fashion and clothing, beverages, musical instruments, and more—to your Twitch audience.

2. Advertising Revenue

Pre-roll ads on Twitch are displayed before viewers can join the stream and start watching. Additionally, partners can display ads during their live streams whenever they wish.

The value of Twitch ads ranges between $0.002 and $0.01 per view (unless it changes in the future), depending on several factors such as region, age, and others. Ads can be one of the most profitable ways to earn money on the platform, especially if you have a large number of viewers.

3. Affiliate Marketing

Affiliate marketing is among the most popular ways to make money online, and you can leverage Twitch for it as well. Affiliate marketing operates on the principle of promoting online offers and earning a commission or profit for every purchase made through your link.

How does it work? After registering on an affiliate platform or website, you’ll receive a unique link (different from others) for products or services, or a discount code or coupon with a distinctive name. Anyone who accesses the link and makes a purchase through it, completes the required action, or uses your discount code will earn you a commission or profit from that transaction.

You’ll need to promote your link or discount code while streaming on Twitch, by adding it to your profile or placing it on a page linked from your profile.

4. Selling your own products

When you have a solid fan base, you can create your own online store and sell products. You’ll need to add the store link to your profile or somewhere on your channel so that interested viewers can purchase your products, generating income for you.

You can sell products like T-shirts, hoodies, games or gaming figurines, clothing, stickers, mugs, and more. You can promote these by wearing them during your streams, displaying them next to you, sticking them somewhere in the background (like a wall), or offering products with your channel’s logo.

You can print your designs on purchased products and resell them, or you can register and create an account and store on a print-on-demand platform like Merch by Amazon, Redbubble, Etsy, or others. Alternatively, you can use other print-on-demand applications such as Printful or Printify. If you’re not skilled at design, you can hire designers on Fiverr or similar platforms to create designs for you.

5. Profit from subscriptions

Another way to earn on Twitch is by monetizing your subscriber base after becoming an affiliate or partner on the platform.

There are three subscription tiers available: $4.99, $9.99, and $24.99. The revenue from these subscriptions is split between you and the platform according to predefined percentages. This method is among the most lucrative ways to earn a good income.

6. Profit from donations

Accepting donations is another popular way for many Twitch users to support their favorite streamers. Often, they prefer to contribute financially (or even offer tips) to help the channels they enjoy.

Since you can only accept “Twitch Bits” after becoming an affiliate or partner, you can initially accept donations through third-party services. You can start collecting these donations by adding a “Donate” button to your channel using payment services like PayPal, Streamlabs, or others (depending on the payment methods popular and supported by your audience).

You can place the donation button on your profile or even in the chat area.

7. Profit from Bit Donations

After meeting certain criteria, you’ll also be able to accept donations through the Twitch Bits system, earning $0.01 for every Bit used in your channel’s chat.

Bits are Twitch’s virtual currency, represented as gem-like icons that viewers purchase to use in the chat rooms of their favorite streamers.

8. Partnership

Partnership involves becoming a “partner” on Twitch, which unlocks additional earning opportunities unavailable to non-partners. Once you’re a partner, you can monetize through various methods, such as:

Subscriptions
Bit donations
Advertisements
Game sales

These methods have been detailed both above and below.

9. More earnings on YouTube

YouTube itself is among the platforms that allow you to earn money online through ads and other means. You can multiply your ad revenue by uploading live-stream videos to YouTube as well, enabling you to profit from both platforms.

You can record the live stream you conducted on Twitch and upload it to YouTube, or even try to stream live on both platforms simultaneously, if possible.

10. Increase your website’s profits and visitors

A website or blog is one of the most popular ways to make money online. You can create a website or blog under your name so people can find it whenever they search for it. If possible, you can also add your website’s link to your Twitch profile bio.

You can also create a blog about the topics you stream on Twitch, such as gaming, and hire bloggers to publish articles on it. Additionally, you can upload your recorded videos to your website.

11. Esports

Some eSports players earn up to $3,000,000 annually, with the average player’s salary being $60,000 per year. This income doesn’t come directly from Twitch, but showcasing your skills on the platform increases your chances of signing a contract or agreement with a team and earning money this way (source removed from the internet).

12. Advertisements / Ads

If you become very famous, a company might contact you or invite you to appear in their advertisements, which could be aired on TV, on websites, social media platforms, and more.

13. Game sales

All you need to do is stream live while playing a game available in the Twitch store. Then, a “Buy Now” button will automatically appear on your profile, allowing viewers to purchase the game or in-game items. As a Twitch affiliate marketer, you’ll earn 5% of the sales made through your channel.

14. Profit from social media sites

There are other ways to earn money through Twitch, albeit indirectly. How?

If you become somewhat famous, your fame will help you increase your followers and fans on your other social media pages and apps. This will lead to you having additional networks from which you can generate income. For example:

Your Facebook page: 13 Ways to Earn Money from Facebook.
Your Instagram page: 10 Ways to Earn Money from Instagram.
Your Twitter X account: Top 10 Ways to Earn Money from Twitter X.
Your Pinterest account: Top 10 Ways to Earn Money from Pinterest.

15. Other ways to profit from Twitch

Among other similar methods is promoting brands or logos of websites and companies. You could place an image featuring a specific logo in the background of your room while live-streaming.

Additionally, there may be many other direct and indirect ways to earn money.

Conclusion:

These were simply the most notable ways to earn money using Twitch. Some methods allow you to start earning as soon as you begin streaming (depending on your viewers). Other methods, however, require meeting specific conditions, such as a certain number of followers, viewers, and so on, like earning from subscriptions and Bits donations.

In conclusion, there may be other methods out there. To start earning money from this platform, you should first take several steps to grow your follower base. Look for reliable strategies to increase your followers and viewers on this platform. Good luck!