13 Best Ways to Make Money on Facebook 2025
There are many ways to earn money from Facebook. Here, we have selected the 13 best ways to profit from this social application. These methods are diverse and cater to different people depending on their talents and specialties.
So, whether you are a marketer or not, a game developer, a website or blog owner (or even if you don’t own either), a business owner, a service provider, a content creator, or even someone with no expertise in any of these fields, you will find suitable methods here.
How to Earn Money on Facebook
1. Writing or Blogging on Facebook (Instant Articles)
Facebook allows you to earn through blogging by creating what is known as “Instant Articles.” Instant Articles are a feature added by the company some time ago for use by news publishers and content contributors. People browsing Facebook on their mobile devices can view the entire article within the app, with the display resembling how the article appears on the publisher’s website.
Facebook permits ads to appear within Instant Articles, enabling you to earn money based on the number of visitors and readers who view your articles.
Facebook has now discontinued this service.
2. Managing a Facebook account or page
There are many entrepreneurs and business owners who want to move their business or brand to Facebook to promote themselves. However, they may not have the time to manage their Facebook page. This is where those looking to seize the opportunity and profit from it can step in.
Here, you can offer your service of managing pages, marketing them, or both. This includes handling posting operations, marketing (if offered), and communicating with others.
You can position yourself as someone who will manage others’ pages. You can create your own space on platforms where services are offered or sold, such as Fiverr or Upwork, or similar platforms.
3. Advertising
If you already have a page with a large audience (a significant number of followers or fans), you can post advertisements for companies or individuals and announce that you accept such ads (you could include in the description: “To advertise on our page, please contact us”).
You can earn either by renting out ad spaces, becoming a partner with a company to promote their ads, or displaying ads for any party (be cautious about accepting ads that violate Facebook’s policies).
4. Paid posts
Earning through paid posts may not be a very popular method, but it is also possible, especially if you have a large audience, particularly on your page.
It is somewhat similar to posting an advertisement for a specific someone. Someone (an account, a Facebook page, or perhaps even a company or the page of that company, let’s call it X) will contact you to write and publish a post. In this post, you could either talk about X or one of its services, or you could share one of X’s posts and tag them (mention the account or page name on Facebook).
5. Profit from videos
If you are a creator of visual content, you can also earn from your videos on Facebook through the Ad Breaks program. This is similar to how YouTube’s monetization system works with Google AdSense.
You will upload your videos to your page using the Ad Breaks program and earn revenue from the ads that appear on or alongside your videos. This, of course, requires meeting certain conditions imposed by Facebook through its program. Do not rush into it until you are sure that all requirements can be met (refer to a reliable source for more details).
6. Affiliate marketing
Affiliate Marketing through Facebook is one of the most popular ways to earn money on Facebook and through marketing in general. You will promote a product, service, or something else using your affiliate link, earning a commission for every purchase or order made through your link.
What is affiliate marketing, essentially? In short, you register on a platform or website that offers or sells products, such as Amazon, Etsy, or others. Alternatively, the platform may offer services like educational programs and courses (e.g., Udemy) or other services such as consulting, programming, or design (e.g., Fiverr).
After registering as an affiliate marketer, you will receive a special link for a specific product or service. You then publish or promote this link by, for example, associating it with an image on social media platforms—Facebook, in this case. Any person who clicks on your link will be recorded as having accessed the platform through your link, and any purchase (or the intended action) they complete will earn you a monetary commission.
7. Referral links
Earning through referrals or referral links is somewhat similar to affiliate marketing, as its name suggests. In this case, you need to refer someone to a specific place (a website or platform). After registering on a website and obtaining your unique referral link, you can share it on your account, page, or one of your posts.
You will earn money for referring anyone through your link. Any person who visits a website via your link will count as a referral. These websites offer a commission for referrals, for the registration of the referred person, or both.
Related: Best ways to Get More Referral Traffic.
8. Increase your website’s profits and visitors
Facebook’s website and app receive billions of logins monthly and witness massive activity, especially from active users. For this reason, it is considered an effective tool to attract and increase your traffic, which in turn will undoubtedly contribute to boosting your earnings.
All you need is to link your blog or website to your Facebook account (by placing a Facebook icon and link on your blog) and share parts of your blog posts along with the link to the original post on your Facebook page.
9. Promotion
Promoting products or services on Facebook is one of the most popular ways to earn from this social platform. Here, you can promote anything, whether through free or paid promotion.
What can I promote? You can promote almost anything, such as products (clothing, shoes, stickers, or others), services, offers, discounts, or coupons. You can also promote lessons and educational courses—whether they are yours (to earn directly from them) or someone else’s (to earn a commission through affiliate marketing).
You can promote these things for free by posting in Facebook groups or on your page (though excessive promotional posts on your page might drive followers away). Alternatively, you can use Facebook Ads to promote your offerings. Additionally, you can offer a paid service for promotion and marketing on Facebook (as mentioned earlier in the section about earning from page management) by marketing others’ products.
10. Product Marketing
Product marketing can take various forms. You can market your products on other platforms and utilize the traffic (visitors) that comes to you from Facebook. You can also market products that you don’t own on any platform, sell them, and deliver them to buyers. Furthermore, you can promote others’ products or platforms via affiliate links (affiliate marketing once again).
11. Selling products on Facebook Marketplace
You might already know about the platform for selling products on Facebook called “Facebook Marketplace”, and perhaps you’ve browsed it at some point. On this platform, you can list any product you want to sell—used or new clothing, phones, old motorcycles or bicycles, things you no longer use, or even cars and computers.
You simply upload a picture of the product, set a price, specify the location, and provide some details about the item. You and the buyer will negotiate a final price via Facebook Messenger or Facebook messages. Then, you agree on how the customer will receive the product, complete the transaction, and earn money directly by selling these items.
12. Instant games
If you’ve ever played a game on Facebook, you might know that it’s also possible to earn money this way. If you enjoy game development, you can take advantage of this opportunity. Simply design and develop a game and upload it to Facebook’s Instant Games list. Facebook will integrate ads into the game, allowing you to earn revenue from these advertisements.
13. Personal Branding and Service Promotion
If you’re a freelancer, own your own business, or work independently, or if you have a skill in a particular field and want to leverage the power of Facebook, this platform offers endless possibilities. Whether you provide services like design, programming, consulting, or excel in a specific field such as marketing, e-commerce, trading, or others, you can benefit from Facebook.
You can use the app to bring your business or brand to social media, expand your platforms for showcasing your services, and attract more customers. Ultimately, you aim to grow your business. By promoting yourself, your business, or your service using Facebook, you can benefit both financially and in terms of visibility.
Conclusion:
These are the most important ways we know, use, and have discovered through our research on ways to earn from Facebook. You can choose the method that suits you, your career, your work, your direction, or simply what you desire. And if none of these methods appeal to you, there are plenty of other ways to earn money online and from social media platforms, whether on our website or elsewhere on the internet. Good luck!