How Much Do TikTok Influencers Make in 2025?

How Much Do Influencers Earn on TikTok? And who are the most famous or highest-earning users? These are the two questions we will answer in this article.

A few years ago, there was no mention of an app called TikTok. The social media landscape was dominated by Facebook, Instagram, Twitter, and others, with Instagram being the top choice for influencers.

In 2018, TikTok merged with the app Musical.ly, and by the end of that year, its user base had surpassed 200 million. Three years later, the platform skyrocketed past one billion users, a milestone that many social media apps, even those that have been around for over a decade, have struggled to reach.

Platforms like Facebook, Instagram, WeChat, WhatsApp, and Messenger (Facebook’s messaging app) have all surpassed the one-billion-user mark. However, TikTok achieved this milestone in record time, and current statistics indicate that the platform has now exceeded 1.5 billion users.

Beyond just its popularity, TikTok has attracted numerous celebrities, influencers, and content creators thanks to its user-friendly nature, ease of content publishing, and diverse monetization programs introduced over the years (or rather, in recent months). These factors have helped many TikTok creators rise to prominence and become influential figures themselves.

All of this, along with other reasons, has made TikTok a lucrative platform for making significant income.

How Much Do Influencers Earn on TikTok?

Content

How Much Do TikTok Influencers Earn?

In a previous article, we outlined 12 different ways to make money on TikTok. Given the variety of earning methods available, it is difficult—or even impossible—to determine the exact earnings of each individual or category of users on the platform.

However, when it comes to influencers, they primarily focus on just a few monetization strategies, disregarding the rest. This allows us to estimate the approximate earnings influencers can generate.

There are four key methods that influencers rely on for the majority—or even the entirety—of their TikTok earnings. (Of course, some may go beyond these four methods.) Here is an estimate of how much they can earn through these strategies:

1. TikTok Creator Fund

In 2020, TikTok launched the Creator Fund, primarily targeting influencers and large account holders. This fund provides financial rewards based on the number of views that videos from enrolled creators receive.

To be eligible for this feature, a creator must have at least 10,000 followers and accumulate 100,000 video views in the last 30 days, a threshold that is not easily attainable for everyone. However, the general consensus is that the fund’s payouts are not particularly impressive or enticing for influencers.

Creators can expect to earn between $0.02 and $0.04 per 1,000 views, translating to approximately $20 to $40 per million views.

2. TikTok Creator Marketplace

The TikTok Creator Marketplace is another way for influencers to monetize their presence on the platform. It serves as the official hub for collaboration between brands and creators, allowing them to negotiate and work together to enhance their visibility.

The earnings an influencer can generate from these brand partnerships depend on their follower count, account analytics, and the brand’s market position. For instance, according to Forbes, one of TikTok’s top influencers, Charli D’Amelio, reportedly earned $17.5 million in 2021 from brand deals alone.

Here are some average figures for what influencers can potentially earn through brand collaborations on TikTok:

Influencer Type and Number of Followers	Engagement Rate	Estimated earnings
Nano influencers (1,000 – 10,000 followers)	10% – 15%	$5 – $25
Micro-influencers (10,000 – 50,000 followers)	17.96%	$25 – $125
Medium influencers (50,000 – 500,000 followers)	6% – 8%	$125 – $1,250
Macro influencers (500,000 – 1,000,000 followers)	6.20%	$1250 – $2,500
Mega influencers (+1,000,000 followers)	4.96%	$2,500 – +

*Of course, these are the estimated earnings for each single post.

3. Brand Sponsorships and Partnerships

According to Storyblok, approximately 66.9% of influencers and content creators report that the majority of their income comes from sponsored posts and brand deals.

Whether on TikTok, Instagram, or other platforms, sponsorships and brand partnerships are among the most lucrative ways for influencers to earn money. These deals typically involve a contract with a company under specific terms, where the influencer receives a financial payment—often on an annual basis—in exchange for promoting the brand or its products.

A brand may request an influencer to create a video or image-based post showcasing its products or services, aiming to persuade followers, build trust, reinforce brand awareness, and ultimately boost both current and future sales.

Here’s an estimate of how much influencers on TikTok can earn per sponsored post based on their follower count:

Followers	Minimum earning per post	Maximum earning per post
1,000 – 10,000	$20	$150
10,000 – 50,000	$30	$400
50,000 – 500,000	$80	$1,650
500,000 – 1,000,000	$150	$3,500
+ 1,000,000	$1,200	Unlimited

*Again, these are estimated earnings obtained from various sources.

4. Earning Diamonds Through Live Gifts

As mentioned in our article “Top 12 Ways to Make Money on TikTok,” live streaming on TikTok works similarly to other platforms, where users can interact with streamers through likes, emojis, and comments. However, TikTok offers an additional way to support your favorite creators by sending them virtual gifts.

Live streamers (after meeting certain requirements) can convert these gifts into diamonds, which can later be exchanged for real money.

Each diamond is worth $0.005, meaning a creator needs 200 diamonds to earn $1 and 1,000 diamonds to earn $5.

5. Other Ways to Earn

Selling Your Own Products

An influencer may already be a seller of certain goods, products, or services, or they might own a print on demand business, a website, or an online store. In this case, they can leverage their audience to promote and sell their products or services.

Affiliate Marketing

TikTok is an excellent platform for promoting affiliate links and products. Influencers can join various affiliate programs, including Amazon’s Affiliate Program, and start promoting their unique links.

In this model, the influencer earns a commission on every sale made by users who clicked on their affiliate links. The same applies to any other affiliate program outside of Amazon.

For more details on additional monetization methods, you can check out the link mentioned above on how to make money on TikTok.

Ranking of the highest-paid influencers on TikTok

While researching the ranking of the highest-earning influencers on TikTok, we found some discrepancies across different sources. This variation is due to several factors influencing the rankings, such as follower count, views, earnings per post, sponsorship deals, and brand partnerships, among others.

In the end, we chose to rely on data from one particular source, considering it to be the most reputable and widely recognized among them.

1. Charli D’Amelio

Name on the app: @charlidamelio
Estimated earnings: $17.5 million.
Number of followers: 157.4 million.
Number of likes: 11.9 billion likes.

2. Dixie D’Amelio

Name on the app: @dixiedamelio
Estimated earnings: $10 Million.
Number of followers: 55.3 million.
Number of likes: 3.3 billion likes.

3. Addison Rae

Name on the app: @addisonre
Estimated earnings: $8.5 Million.
Number of followers: 88.5 million.
Number of likes: 5.2 billion likes.

4. Khaby Lame

Name on the app: @khaby.lame
Estimated earnings: $5 Million.
Number of followers: 162.4 million.
Number of likes: 2.5 billion likes.

5. Bella Poarch

Name on the app: @bellapoarch
Estimated earnings: $5 Million.
Number of followers: 94.1 million.
Number of likes: 2.4 billion likes.

6. Josh Richards

Name on the app: @joshrichards
Estimated earnings: $5 Million.
Number of followers: 25.5 million.
Number of likes: 2.1 billion likes.

7. Kris Collins

Name on the app: @kallmekris
Estimated earnings: $4.75 Million.
Number of followers: 50.6 million.
Number of likes: 2.4 billion likes.

8. Avani Gregg

Name on the app: @avani
Estimated earnings: $4.75 Million.
Number of followers: 42.2 million.
Number of likes: 3.2 billion likes.

9. Zach King

Name on the app: @zachking
Estimated earnings: $3 Million.
Number of followers: 82.1 million.
Number of likes: 1.2 billion likes.

10. Arishfa Khan

Name on the app: @_arishfakhan_
Estimated earnings: Unspecified.
Number of followers: 28.6 million.
Number of likes: 1.1 billion likes.

* There is a variation in sources, so our ranking may differ from that of other websites. The tenth place was claimed by Riyaz Aly, with two million dollars and over 40 million followers. However, he (or rather, his account) disappeared, and as of the time of writing this article, his account has fewer than 30 followers.

Regardless of the various factors that influence this ranking, if we consider only earnings per video, the ranking would be as follows:

Name of the star or influencer	Approximate earnings per video
1. Khaby Lame	$259,153.01
2. Charli D’Amelio	$246,618.83
3. Mr.Beast	$151,773.61
4. Bella Poarch	$150,549.95
5. Addison Rae	$142,031.61
6. Zach King	$131,270.44
7. Kimberly Loaiza	$129,665.73
8. Burak Özdemir	$120,135.86
9. Will Smith	$118,333.26
10. Dwayne Johnson “The Rock”	$119,163.54

* These numbers can change rapidly at any time, which may affect the ranking, especially among closely ranked individuals.

Some Factors Affecting TikTok Earnings

No company can randomly select an account and offer it an extravagant contract. Instead, this depends on several criteria and factors, including:

Number of followers.
Industry or niche (the field in which the account owner specializes, such as sports, fashion, etc.)
Engagement rate (which measures likes, shares, clicks, and comments)
Language and geographic target audience: These are also crucial elements that cannot be overlooked.

FAQ:

How Much Do TikTok Influencers Earn?

Influencers, stars, and large account holders earn between $0.02 and $0.04 per 1,000 views and between $5 to over $2,500 per post, depending on their follower count and engagement rate. However, it is difficult to determine their sponsorship earnings, as accounts with large followings can make millions of dollars, with tens of thousands per video, excluding income from other revenue streams.

How Much Does TikTok Pay for 1 Million Followers?

Accounts with one million followers or more have a strong chance of securing sponsorships from brands or other companies. They can expect to earn over $2,500 per sponsored post. However, their total earnings depend on factors such as views, niche, engagement rate, and more.

How Much Do TikTok Users Earn Per 1,000 Views?

Through TikTok’s Creator Fund, users can expect to earn between $0.02 and $0.04 per 1,000 views. Other revenue streams depend on additional factors, primarily the number of followers.

How Much Can You Earn on TikTok with 1,000 Followers?

Through TikTok’s Creator Marketplace, users can start earning $5 per post and around $20 from sponsorships or partnerships. However, it is difficult to generate substantial earnings with just 1,000 followers, as many accounts surpass 10,000 followers before monetization becomes viable.

What Are the TikTok Monetization Requirements for 2025?

The primary requirement is being over 18 years old. Other conditions vary depending on the monetization method: The Creator Fund requires at least 10,000 followers. To receive virtual gifts, a minimum of 1,000 followers is needed. For tips and live gifts, you need at least 100,000 followers. Additional conditions apply depending on the revenue method you pursue.

How Much Does TikTok Pay for 1 Million Views?

If you are part of the Creator Fund, which pays $0.02 to $0.04 per 1,000 views, you can expect: $20 to $40 per 1 million views. $40 to $80 per 2 million views. $200 to $400 per 10 million views.

How Many Likes Do You Need on TikTok to Earn Money?

There is no direct earning from likes on TikTok. Instead, monetization depends on views and followers, which primarily influence earnings. However, an increase in likes often leads to higher views, indirectly boosting revenue.

Who Is the Most Famous Person on TikTok?

Senegalese-Italian Khaby Lame is the most-followed person on TikTok, with over 160 million followers, earning more than $250,000 per video. He is followed by Charli D’Amelio, an American creator with over 150 million followers.

Conclusion:

That’s everything you need to know about how much influencers earn on the social media platform TikTok. Now, you have a general idea of how much you could potentially earn and the different ways to achieve that.

The figures and data mentioned above are based on multiple sources, which varied and sometimes contradicted one another. However, through our research, we have focused on the most reputable and reliable sources, as well as what we consider reasonable and logical.

You can check out the previously mentioned links for more information on how to monetize TikTok.