10 Best Ways to Make Money on Snapchat 2025

Can You Really Make Money on Snapchat? Absolutely, yes! With the new feature introduced by Snapchat called Snap Spotlight, you can indeed make money on Snapchat. This feature encourages users to engage with their platform by creating and posting snaps on Spotlight.

Snapchat will pay you for your efforts once you meet the eligibility requirements for Spotlight. In addition to this feature, there are several other ways to make money using this app, such as creating Snap Ads, videos, and more, which we will explore below.

How to make money on Snapchat?

Content

We will present you with the top 10 ways to earn money on Snapchat, but before that, there are many other methods to profit and generate income from the Snapchat social app. Whether by utilizing Snapchat’s exclusive features or leveraging the standard options offered by any other social media platform, the opportunities are vast.

1. Snap Ads

Among the ways to make money on Snapchat is by creating Snap Ads. This is the ideal way to promote products or services, whether your own or someone else’s. Advertising (Ad) is one of the key marketing strategies relied upon by marketers and should be utilized if you wish to showcase any products or services you have.

This method can help you generate income and boost your results and profits from strategies like methods 2, 3, 4, 8, and 9, which are detailed below.

In fact, Snapchat ads boast a click-through rate (CTR) that is five times higher than that of other social media platforms.

This means that once you attract an audience or potential clients to your ad, you have a better chance of making money on Snapchat compared to other platforms.

2. Get Sponsorship

Sponsorship is among the most popular ways to earn money from various social media platforms, especially if you have a decent or large number of fans or followers. Here, brands or companies will contact you and pay you to work with them (as a promoter or ambassador for their brand). Sponsorship deals are based on creatively promoting the brand, products, or services.

Depending on your agreement (or the contract you have with the sponsor), they may ask you to post several shots with their products, and in return, they’ll pay you for advertising them to your audience.

This type of marketing is effective and has a higher potential for earning significant income. This is because your audience trusts your recommendations. Therefore, be honest when reviewing and advising, and ensure you disclose sponsored content.

To secure a sponsorship deal, you must first grow your fan or follower base. Then, you can either reach out to brands directly, pitch your services, work with a social media manager who will arrange deals for you, or the company might contact you first.

3. Affiliate Marketing

Affiliate marketing is also one of the most well-known ways to earn money online. As with other social media platforms, you can also promote affiliate links on Snapchat. Discuss products or services and present them to your followers, either through stories or promotions like the method mentioned above.

But before that, do you know what affiliate marketing is? Simply put, it involves signing up or registering on a website or platform as an affiliate marketer. These websites offer services or sell products. You’ll be provided with a unique affiliate link, and you’ll earn a commission if someone makes a purchase through your link.

Promoting affiliate products can be challenging, but it becomes easier once you align the products and services with your personal brand.

4. Sell and Promote Products or Services

Aside from the previously mentioned methods, you can sell your own products and services on Snapchat. It’s another way to earn money, but you’ll need to be creative and smart since snaps only last up to 10 seconds.

There are several ways to advertise your products or services, such as creating a video. This grabs viewers’ attention, sparks their curiosity, and makes the content entertaining to watch. Some people unbox items purchased online, showcase how to handle them, or simply share snippets of their daily lives.

This might feel personal, but it’s an excellent way to showcase the nature of your business. Additionally, you can create tutorial videos to demonstrate to potential buyers how to use your products or how they can benefit from them.

Be as innovative as possible. Make your posts humorous, and add effects, filters, stickers, or quotes that might capture the audience’s interest.

5. Profit from Snapchat Spotlight

Spotlight is the latest feature for earning extra money on Snapchat. In November 2020, Snapchat launched Spotlight as a new video feature similar to TikTok and Instagram Reels.

The Snapchat review team evaluates all submitted videos and highlights the best Spotlight clips in a dedicated tab within the app. To promote Spotlight, Snapchat pays over a million dollars daily to popular content creators.

To qualify for payment, your snap must be in vertical video format with sound. The content must also be original, engaging, and include hashtags so that it’s easily discoverable.

You can also use tools like lenses and gifts to make your video stand out. Spotlight might be the simplest way to earn extra cash. However, being selected among the thousands of videos reviewed daily by the Snapchat team requires a great deal of luck.

6. Profit from Filters, Lenses and Geofilters

A) Selling Snapchat Filters Online:

In addition to buying filters on Snapchat, you can also sell them to your audience. Designing custom filters, especially for events like birthdays, weddings, holidays, and more, is one of the ways to earn money using Snapchat.

People can purchase custom filters and upload them by logging into Snapchat from a desktop or laptop. You can also find filters on Etsy, where there are plenty of options to choose from.

B) Your Own Geofilters:

For those unfamiliar with geofilters, they are Snapchat filters used to share your location. You can create them to celebrate events or highlight your business. For non-commercial users, community geofilters are free to use! Unfortunately, business owners need to purchase them.

Creating and launching a free geofilter for public spaces, like parks, neighborhoods, or cities, allows Snapchat users to showcase your business in their snaps. This can be a great way to start building your brand and business. Once you gain momentum, you can create geofilters for events or when opening a new branch.

To create a geofilter, take a photo or short video, then swipe to view all available filters and choose the appropriate one. Always customize your geofilter using Snapchat’s templates in Illustrator format or Adobe Photoshop.

Once finished, download it, select the appropriate time and date, choose a location, purchase the filter, and confirm your order.

C) Earning from Creating Lenses to Promote Businesses:

Lenses are like filters, but the difference lies in the augmented reality they offer. For example, with a dog ears filter, you get a cute nose, and a tongue sticks out when you open your mouth. These are just some of the fun features people can play with when creating videos and pictures.

These creative and entertaining additions, along with the addiction to videos and photos, have garnered significant attention among people of all ages. You can create them for commercial purposes and make money from them.

Lenses are a popular advertising tool because they are interactive and fun to use. As a result, companies or brands often bid up to $500,000 for a sponsored lens (The source has not been confirmed).

To create lenses, you can experiment with the free Lens Studio by Snapchat. Simply create an account and start learning the software.

There are services for creating filters with lenses on Fiverr, with some services costing over $50.

Filters are sold on Etsy for prices exceeding $15, with some reaching up to $25.

7. Promote Other Accounts

Aside from promoting your own account, you can profit by promoting others. Once you have a good number of followers, you can start receiving requests from accounts seeking promotion.

The basic guideline for this method is to focus your efforts on a specific niche, such as fitness, fashion, or cooking. This way, people will more easily seek out users with the same niche you specialize in.

8. Increase Your Website’s Profits and Visitors

In addition to AdSense arbitrage or paid and free promotions aimed at bringing as many visitors as possible to your website or blog, you’ll ultimately increase the earnings you generate from your site or blog.

Publishing and marketing your articles and website on Snapchat and other social media platforms is one of the best ways to grow your brand and website recognition. It also helps boost your site’s or blog’s revenue.

9. Create Viral Videos

You’ll notice that the more followers you have, the greater your chances of earning from the previously mentioned methods. Therefore, if you enjoy working and earning on Snapchat, focus on growing your follower base. To accelerate gaining more fans, you can create viral videos.

This might seem easy, but users who succeeded in doing so had to create numerous videos before going viral.

When your videos spread widely, you can gain hundreds or even thousands of viewers. The more viewers watch your videos, the greater your chances of gaining more followers and, consequently, increasing your earning potential. (Be sure to include your account name in the video so others know who created it.)

10. Sell Snapchat Accounts

You can also earn money by selling Snapchat accounts. This involves creating a Snapchat account, growing its audience base, and then selling it for a certain price. (However, make sure to check whether this method violates the platform’s terms and conditions.)

How much can you earn on Snapchat?

Just like any other social media platform, earning money on Snapchat requires effort, skills, and dedication. You’ll also need to research thoroughly about the method you choose to monetize before achieving success.

As is commonly known, the amount of money you can earn varies significantly from person to person due to several factors.

As of last year, the highest-earning Snapchat users, such as Cam Casey, made millions monthly. Katie Feeney, an 18-year-old Snapchat creator, earned $1 million in just two months by posting funny videos and engaging content.

Conclusion:

These were the most prominent methods we know of and have explored. However, there may be other ways to earn money from Snapchat.